It’s becoming all too common to get items printed for as cheap as possible … or not at all. One feature after another seems to get cut out until a high end piece becomes an instant throw-away. This trend is a bit disappointing, but when an opportunity to do something on the contrary arises, it feels great … and in this case literally.
The Mawer Investment Management Corporate Brochure certainly breaks this trend; it’s a high end piece that you don’t want to put down, let alone throw away. It utilizes a double hit of Soft Touch™ aqueous coating, which imparts a velvet-like, “creamy” feel and adds a rich matte appearance. It feels like a million bucks (which is good considering Mawer manages over $7 billion worth of assets).
It’s a conversation piece of value; which is a conversation Mawer manages quite well.
