The City of Calgary was extremely proud of their achievements throughout 2013 and wanted to get the word out — fast. In previous years, their Annual Reports were used to showcase their yearly achievements, but releasing the info in May was simply too late.
A digital infographic, optimized for mobile social media distribution was the solution — something eye-catching and sharable. The City wanted its citizens to spread the word, and they did in high numbers, generating 5-10 times more views than average on their news blog.
Check out the full infographic here or visit calgary.ca/yyc2013.